HCD AdverTest Q²: Combining Qualitative and Quantitative Tools to Evaluate Concepts More Quickly and Cost Effectively
Now you can make more timely and better-informed decisions when evaluating new advertising and marketing campaign concepts.
Our HCD AdverTest Q² methodology combines our qualitative mobile eye-tracking system and our HCD AdverTest™ quantitative research applications to allow you to evaluate new concepts more quickly and cost-effectively than traditional research methods.
Our mobile eye-tracking system optimizes two important metrics - length of time until first eye fixation on the critical element in the ad, and length of time each element is actually viewed to dramatically improve recall and recognition.
With HCD AdverTest Q², marketing professionals can assess new concepts in a more timely and cost-effective manner than traditional primary market research.
HCD AdverTest Q² allows marketers to:
- Determine optimal placement of graphics and copy using eye-tracking system
- Seamlessly transition from a qualitative to quantitative study
- Evaluate breakthrough using the HCD Clutter Test
- Measure the emotional impact using a validated battery of tests
- Compare concepts against industry norms using the HCD AdverTest AIS (advertising impact score)
Using our HCD AdverTest Q² methodology, you can make better informed decisions in the same timeframe as a traditional approach.