Awareness, Trial, Usage (ATU) Studies
HCD employs quantitative techniques to measure awareness (aided and unaided), attitudes, product attribute perceptions, brand equity, usage and message recall. HCD conducts ATU studies among multiple market segments and across different regions of the world.
Real-time results are available as the survey is in progress by accessing HCD iReports™, our proprietary reporting software. HCD iReports provides comprehensive standard reports with graphs and data tables, and the ability to create custom cross tabulation reports. Using HCD iReports, customers can also import graphs and tables into Excel and PowerPoint and export raw data in various formats (spss, csv, etc).
Our software methodology enables customers to conduct objective, random research and provide their management team with comprehensive, timely survey results.
As a leading marketing and communications research company, HCD Research has a staff of research professionals who partner with clients to define objectives and design programs that help them achieve their advertising and marketing goals. If you would like to learn more about our services, please call us at 908-788-9393.